# Google Local Services Ads Setup & Management > Google Local Services Ads setup and management for eligible local businesses, with fast lead response so every paid lead gets answered. URL: https://pinepeakcreatives.com/services/google-local-services-ads 1. [Home](https://pinepeakcreatives.com/) 2. [Services](https://pinepeakcreatives.com/services) 3. Google Local Services Ads Brand & Website # Get to the top of Google. Pay per lead. Local Services Ads put eligible businesses at the top of local searches, and you pay per lead instead of per click. We set them up, manage them, and make sure every lead gets answered fast. [Get a quote](https://pinepeakcreatives.com/start?service=google-local-services-ads) [Request a call](https://pinepeakcreatives.com/book) Sound familiar? ## This is for you if: - You're likely eligible but haven't set them up. - Calls from Google get missed while you're on a job. - You don't know what you pay per booked job. What you get ## What's included - Eligibility check and setup - Help with Google's verification - Ongoing tuning of categories and budget - Instant replies and alerts for every lead - Help disputing bad leads **Timeline:** Setup in a few weeks. Google controls how long verification takes. **Price:** Quoted to your business, in writing, before we start. ## In plain terms Local Services Ads are the listings at the very top of Google for local searches such as “plumber near me”, usually with a call button. You pay Google per lead instead of per click. We check that you are eligible, set up the ads, get you through Google’s verification and make sure every lead is answered fast. ## How they differ from normal Google ads With normal Google Ads you pay when someone clicks, whether or not they call. With Local Services Ads you pay when a customer contacts you through the ad, so you pay for a lead and not a visit. The customer sees your business name, your reviews and a way to call or message you straight away. That makes the results easier to judge, because you can compare what a lead costs with what a job earns. It also makes speed matter more. A lead who contacts three businesses usually goes with the first one that answers. ## What we do - Check you are eligible. Local Services Ads run in the US, Canada, the UK and several European countries, and only for certain types of business. We check on the first call so you do not waste time on a form you cannot finish. - Set up the account: business details, service areas, working hours, categories and the services you want leads for. - Help with verification. Google checks the business before ads go live. What it asks for depends on your trade and country, and Google controls how long it takes. We help you gather what is needed and fix problems that hold it up. - Adjust categories, areas and budget over time, based on what the leads turn into. - Answer every lead quickly. The customer gets an instant reply and your team gets an alert, so a missed call does not become a lost lead. - Dispute bad leads. If a lead is not valid, such as the wrong service or outside your area, we help you ask Google for a credit. ## How it starts 1. We check eligibility on the first call. 2. We set up the account, which takes a few weeks and mostly waits on documents. 3. Google runs verification, often for a few weeks. 4. We go live, watch the first leads closely and adjust. ## What it costs You pay Google for each lead, and the price varies by trade and area. Our management fee is separate and quoted in writing. We do not guarantee a number of leads or a cost per lead, because Google sets those. ## Why reviews and your profile come first Your ads show your reviews and rating, so a profile with few or old reviews weakens them. That is why this service pairs with Google Reviews & Local Presence. If your profile is thin, we suggest fixing it first or at the same time. ## What we need from you - The business documents Google asks for, which differ by trade and country. - A phone number that is answered during your working hours. - A clear list of the jobs you want and the ones you do not. - Someone who can respond when a lead comes in, or a plan to cover it. ## Who this suits Service businesses in trades and countries where Local Services Ads are available, that can take calls as they come in and know roughly what a booked job is worth. Questions ## Google Local Services Ads: common questions ### Am I eligible? It depends on your business type and country. Local Services Ads run in the US, Canada, the UK and several European countries. We check on the first call. ### What does it cost? You pay Google per lead, and the price varies by trade and area. Our management fee is quoted separately. ### How is this different from Google Ads? Google Ads charge per click. Local Services Ads charge per lead and connect the customer straight to you. ### How long does verification take? Google runs the checks, so timing varies. Often a few weeks. ### What if I miss the call? The customer gets an instant reply and your team gets an alert, so the lead isn't wasted. Works well with ## Related services [Brand & Website ### Google Reviews & Local Presence More Google reviews and a profile that wins local searches. See what's included](https://pinepeakcreatives.com/services/google-reviews-local-seo) [Follow-up & CRM ### CRM & Follow-up Systems Every lead in one place, answered in a minute, followed up automatically. See what's included](https://pinepeakcreatives.com/services/crm-follow-up-systems) [Follow-up & CRM ### AI Integrations Practical AI that replies faster and cuts admin, with a person in charge. See what's included](https://pinepeakcreatives.com/services/ai-integrations) Next step ## Ready when you are. Tell us what you need. We'll reply within one business day. [Get a quote](https://pinepeakcreatives.com/start?service=google-local-services-ads) [Request a call](https://pinepeakcreatives.com/book)